For this project, I was to design a brand of canned seafood for a DINKS demographic, double income no kids. The thing to consider for this project too, was to be as ethical as possible and involve the issues of fish farming and how that influences canned food. For my project, I decided to do a packaging based off more punk ideology, since for one, punk is non conformist and left leaning, which in a package, that would stand out. I also wanted to make it educational, hence, each box has illustrations based off the environment the seafood is from, explaining what each water zone is and explaining what it means to be "wild-caught".