This project was an experimental graphic design type of work, so for this project it wasn't just about making a brand alone. This project focused more on the dimensions of designing a kiosk and an event for the brand. As much as I had a few interesting ideas, I ultimately decided to go with a gothic floral brand. Many people already love flowers, especially when they are customized and tailored to the special person receiving them.  Hence, to symbolize roses (common in gothic and floral culture) and the gift of giving, I used red as my secondary color to black. To add to that romantic gothic theme, I went with a semi modern medieval transcript for the design of the guidebook, and for the kiosk and environment plan they had a more greenhouse floral design in mind.